The Opportunity
The New York Red Bulls seek a technology partner to rebuild and replace their Youth Management Portal—a mission-critical platform that has served as the operational backbone of Red Bulls Youth Programs since 2008. After 17 years of continuous evolution, the current system is approaching end-of-life and requires a modern replacement capable of supporting the next decade of growth.
Our Understanding of Your Needs
The Red Bulls Youth Programs operate at significant scale:
| Metric | Current State |
|---|---|
| Annual Transaction Volume | $4,000,000+ |
| Parent/Member Accounts | 110,000+ |
| Active Coaching Staff | ~180 trainers |
| Partner Organizations | Hundreds of clubs |
| User Portals | 5 distinct types |
| Core Features | 23+ interconnected modules |
The replacement platform must:
- Replicate all existing functionality across Sales, Operations, Development, and Trainer Management
- Provide single sign-on for administrators, coaches, club managers, and parents
- Ensure regulatory compliance with COPPA and PCI-DSS
- Enable seamless integration with Salesforce, your data warehouse, and mobile app
- Deliver a modern, future-proof architecture with 10+ year viability
Proposed Solution
We propose a complete custom-build of the Youth Management Portal using modern, enterprise-grade technology:
Technology Stack
Ubuntu LTS for stability and long-term security support
Laravel (PHP 8.3+) providing robust MVC architecture
Vue.js 3 for reactive, component-based interfaces
MySQL 8 or PostgreSQL with Redis caching
AWS (primary) with Azure as secondary option
Laravel Sanctum/Passport for SSO, encryption at rest and in transit
Key Differentiators
Senior Laravel/Vue developers with deep expertise delivering similar enterprise platforms efficiently
Single integrated system, not cobbled-together modules
Your data remains yours, with full export capabilities
Working software delivered incrementally, not all at the end
Modern architecture designed for 10+ year lifespan
COPPA and PCI-DSS considered from day one
Development Approach
We recommend a 10-phase approach executed over approximately 7 months:
| Phase | Focus |
|---|---|
| 1 | Discovery & Foundation |
| 2 | Core Admin Platform |
| 3 | Scheduling & Operations |
| 4 | Registration & E-Commerce |
| 5 | Sales & Financial Operations |
| 6 | Development & Reporting |
| 7 | Communications & Admin Tools |
| 8 | External Portals |
| 9 | Integrations |
| 10 | Testing, Migration & Launch |
Timeline
| Milestone | Date |
|---|---|
| Contract Execution | April 15, 2026 |
| Discovery Complete | May 15, 2026 |
| Foundation Ready | June 15, 2026 |
| Admin Platform MVP | July 15, 2026 |
| E-Commerce Beta | August 15, 2026 |
| Feature Complete | September 30, 2026 |
| UAT Sign-off | October 15, 2026 |
| Go-Live | November 11, 2026 |
Why Orases
Orases is uniquely qualified for this engagement because:
- Experienced Team – Senior developers with deep Laravel/Vue expertise deliver efficiently without sacrificing quality
- Enterprise Platform Experience – We have built and deployed platforms of similar complexity and scale
- Custom Software Expertise – As custom software and AI development experts, we build solutions tailored to your specific operational needs
- Compliance Track Record – Demonstrated COPPA and PCI-DSS implementations
- Integration Expertise – Successful Salesforce, payment gateway, and mobile API integrations
- Partnership Mindset – We measure success by your success, not just project completion
Next Steps
We are prepared to:
- Participate in project walkthrough sessions in November
- Present and discuss this proposal in January-March
- Execute contract by April 15, 2026
- Begin discovery immediately upon contract execution
- Deliver a production-ready platform by November 11, 2026
We look forward to partnering with the New York Red Bulls to build the technology foundation for the next generation of youth soccer development.