Option B

MVP Approach

Revenue-First Strategy | MVP September 1, 2026 → Full Platform January 1, 2027

View Alternative: Linear Approach →

5
Releases
Sept 1
MVP Launch
37
Weeks Total
Jan 1
Full Platform

Executive Timeline

The MVP approach prioritizes revenue-generating features first, delivering a functional registration and payment system 10 weeks earlier than the linear approach.

MilestoneDateStatus
Contract ExecutionApril 15, 2026Start
Foundation CompleteMay 13, 2026Planned
Admin Platform MVPJune 10, 2026Planned
Registration BetaJuly 22, 2026Planned
UAT for MVPAugust 19, 2026Planned
MVP LaunchSeptember 1, 2026MVP Live
Phase 2: OperationsOctober 1, 2026Planned
Phase 3: DevelopmentNovember 1, 2026Planned
Phase 4: CommunicationsDecember 1, 2026Planned
Phase 5: Full PlatformJanuary 1, 2027Complete
MVP Launch
Sept 1, 2026
Phase 2
Oct 1, 2026
Phase 3
Nov 1, 2026
Phase 4
Dec 1, 2026
Phase 5
Jan 1, 2027

Visual Roadmap

37-week development timeline with MVP launch at Week 20 and monthly releases through January 2027

Development Timeline by Workstream
April
May
June
July
August
Sept
Oct
Nov
Dec
Workstream
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
MVP Foundation
MVP Admin Platform
MVP Sales & Contracts
MVP Registration
MVP Parent Portal
MVP Basic Scheduling
MVP Test & Launch
Phase 2: Operations
Phase 3: Development
Phase 4: Communications
Phase 5: Polish
Foundation
Admin Platform
Sales & Contracts
Registration
Parent Portal
Scheduling
Test & Launch
MVP Launch (Week 20)

Release Breakdown

Each release adds incremental value while the platform remains live and revenue-generating.

MVP Release ~2,810 hours

September 1, 2026 (Week 20)

Phase 2: Scheduling & Operations ~500 hours

October 1, 2026

Phase 3: Development & Reporting ~380 hours

November 1, 2026

Phase 4: Communications & Templates ~300 hours

December 1, 2026

Phase 5: Polish & Advanced Features ~410 hours

January 1, 2027

Dependencies

MVP Critical Path

The following items are critical for the September 1 MVP launch:

  1. Contract Execution (April 15) - Delay impacts all dates
  2. Legacy System Access - Required for data mapping by Week 2
  3. SSO/Auth Implementation - Foundation for all user access
  4. Cybersource Sandbox - Required for payment testing by Week 10
  5. MVP Data Migration - User accounts and active registrations
  6. MVP UAT Sign-off (August 19) - Gate for September 1 launch

External Dependencies

DependencyOwnerRequired By
Legacy database accessRed Bulls ITWeek 2
Cybersource sandbox credentialsRed BullsWeek 10
MVP UAT user availabilityRed BullsWeek 18
MVP DNS controlRed Bulls ITWeek 20
Salesforce MC API accessRed BullsWeek 29
Data warehouse specsRed Bulls ITWeek 25

Risk-Adjusted Timeline

ScenarioMVP DateFull PlatformNotes
OptimisticAugust 25, 2026December 15, 2026Everything goes smoothly
TargetSeptember 1, 2026January 1, 2027Planned delivery
ConservativeSeptember 15, 2026January 15, 20272-week buffer
Worst CaseOctober 1, 2026February 1, 2027Significant issues

Advantages of MVP

  1. Early Revenue: Registration and payments live 10 weeks earlier
  2. Reduced Risk: Working software validates assumptions early
  3. User Feedback: Real usage informs later development phases
  4. Parallel Operations: Legacy system can remain for non-MVP features
  5. Flexibility: Monthly releases allow for priority adjustments